2.22.2009

Alcatraz project personas

Target audience for the Alcatraz island volunteer program are:
1. San Francisco Bay area locals.
2. International visitors.

Persona #1:


Name: Angie
Profession: Stay at home mom.
About Angie: Reads the local newspaper with some toast every morning, goes grocery shopping every Sunday night, Picks up her kids from the bus stop on 5th avenue on weekdays, Has a B.S. in History, volunteers regularly in the summer for different programs.
What makes her a potential volunteer for the program: She is a helpful by nature and the prison and its history would interest her.


Persona #2:


Name: Chin-Hwa
Age: 34
Profession: Travel agent
About Chin-Hwa: Can speak 3 languages, loves to travel, does his grocery shopping online and believes in Karma.
What makes him a potential volunteer for the program: Likes to experience different things in life and the Alcatraz prison fascinates him with its notorious history.

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